In a nutshell
Blue Apron is one of the most popular ingredient-and-recipe meal kit delivery service providers in the USA. It has a huge consumer base around the USA. It is not only providing ingredients and recipes but it also delivers wine and gift meals at an affordable price. People who don’t have the time for grocery shopping for their ingredients from the stores will enjoy Blue Apron meal service.
What is Blue Apron?
There were three individuals named as Matt Salzberg, Ilia Papa and Matt Wadiak working to send ingredients to specific customers. Their clients were limited to thirty only. They were delivering different types of ingredients along with a recipe to their customer by which they won’t face any kind of hurdles while preparing their meals. Packing, shipping and delivering jobs were done by these three from a commercial kitchen which was located in Long Island City. This was the year 2012.
In the year 2014, this small company announced that it is going to launch a full-fledged center in Richmond. In November of 2014, Blue Apron launched its first store Blue Apron Market. This store was packed with cookware, kitchen tools. Next month, it has opened another center in Jersey City.
In 2015, the company launched its ingenious Blue Apron Wine. This service is dedicated to wine lovers. They will get six five hundred milliliter bottles of wine monthly at their doorstep. This service is very popular in the USA. These wines are specially made for Blue Apron and the bottles are directly purchased from the vineyards and then shipped to consumers.
However, not all days go at the same pace. In the year 2016, it encountered a safety and health violations issue. It’s Richmond and California distribution centers were announced that they have violated the safety norms of the consumers. Within a few days, the problem gets solved effectively. At present, its brand value and consumer base have tripled from before. Day by day, it is scaling new heights of popularity.
According to its consumers, the meal plans are good for people who want a to add their creativity to the meal and want to add some flavor on their own. Blue Apron has mainly three categories of foods, these are:
1. Signature
Signature meals are dynamic meals. They are being made with meat, seafood; WW approved diabetic meals and many more. However, one meal kit is to serve two people. It comes with numerous dishes. These are including Provencal-Style Salmon & Shrimp, Seared Chicken & Creamy Italian Dressing, Prosciutto & Pimento Grilled Cheese and many more
2. Vegetarian
Vegetarian meals are free from meat and other non-vegetarian ingredients. These meals come with seasonal products. People who are not addicted to non-vegetarian meals, they do prefer these dishes well. This is the main reason for which there is seer popularity among consumers. They come with a number of meals. These include Coconut Curry Wonton Noodles, Fried Zucchini & Mozzarella Sandwiches, White Bean Pita Flatbreads and many more. One meal kit will be enough for two people.
3. Signature for Four
Signature for four is meant for more people. These kinds of meals are often viable for parties, feasts or any kind of celebration. There are plenty of options to choose from and customers can also have one meal for multiple people. The varieties get changed every week and people can choose their favorite meals from these changed recipes. These kinds of changes always come with new tastes and in this way, diversity is always maintained.
How Does Blue Apron Work?
Users get everything they need to prepare the meal including all the needed ingredients and instructions to properly cook the recipe at your own home. Users have options to choose the meals for a week and according to your order, it will deliver the ingredients and the recipe of your ordered meal at your doorstep. It is all about meal planning and shopping completed on your own.
There are two mediums to place your order. Either you can use its sophisticated mobile app or can place your order through its website. If you are going to place the order through the website, you have to make the registration first.
After registration, you have plenty of options to choose from. It has options to choose different types of meals from the list to add in your cart. These three categories are signature, vegetarian and signature for four. One meal will be for two individuals and if you have more people to eat, it would be right to place the order for more. After placing the order, the team starts preparing the necessary ingredients for the meal and then it comes to you with the courier. This pack contains your chosen meals along with the recipe and the required ingredients for a week. following the recipe should allow you to cook your meal pretty easy.